It is important to figure out what marketing trends are here to stay and which will become a fad of the past. Here at Autumn Consulting we pride ourselves on knowing what trends are here to stay. Here are a couple trends impacting small to medium sized businesses: Sharable content and making your content social. …
How Small Businesses Can Capitalize On Content Marketing Read More »
Interacting with potential customers – that is the promise of social media marketing. Yet so often companies miss out on the opportunity to engage and attract qualified prospects because they don’t know where to start or are not using social media marketing effectively. Choosing which social media platform for your web marketing can be challenging. Facebook, Twitter, Pinterest, LinkedIn, and Instagram all offer access to potential customers. …
Planned, Purposeful, Engaging – Building a Successful Social Media Strategy Read More »
Remember back in school when you were handed a thick textbook and told to read from it to get the information needed for class? It wasn’t always the most fun then, so why are we expecting customers to enjoy it now, especially in a world leaning towards quicker and faster information. Customers are always looking …
Company leaders in Chicago and Milwaukee rarely arrive at work and intentionally try to kill an internet or web marketing program. However, over the last 20 years of working with large and small businesses, I’ve observed three ways companies kill internet marketing programs. Skeptical or apathetic leaders. While educating senior leaders on internet marketing strategy …
At Autumn Consulting, we know how important it is to stay aware of trends in the marketing industry. Business strategies and trends are always changing and molding, and that is why it is important to identify what is important for a company’s success and how to capitalize on it. As a full service marketing agency …
Key trends for B2B marketing in Milwaukee and Chicago Read More »
For your customers, visuals matter more than you think. The number of hours the average American spends on social networking sites has more than doubled from 2.7 hours a month in 2006 to 6.9 hours a month in 2011. This according to a new infographic compiled with research collected by the Editors of the Morrison …
Building Brands through Video Marketing: Ro-Flo Compressors Read More »
Captivating your customers and prospects with storytelling matters more than you think. To help bolster a campaign for engagement, our Autumn Consulting team worked together with the Marketing team at Ruekert/Mielke – one of Wisconsin’s oldest Municipal Engineering firms – to pioneer a captivating messaging tool. Together, we’ve created a booklet-styled tool (known as a …
Create a Dynamic Brand & Web Marketing Milwaukee Experience Read More »
From Pinto to Cadillac: How To Rebrand a Successful Business Website We just wrapped up an exciting marketing initiative with Cherry Creek Financial Services. As a financial coach and President/CEO of Cherry Creek Financial Services, Joe Schmitz and his team make a daily difference in the lives of people across the Midwest. Through sales and …
Client Success Story: Cherry Creek Financial Services Read More »
We love working with the underdog in business. Dart Chart Systems is an innovative leader in selling software as a service to long term care facilities throughout the United States. As their web marketing agency, we help Dart Chart define marketing activities and implement emarketing initiatives that support their nationwide sales and marketing efforts.
Do you love “starting” something new like trying out a new app. Sure, its simple to download, install, and begin using an app; but the “fun” can quickly die-out when you lack a plan or process for how you’ll use it. In a similar way, many of Autumn’s B2B clients are ready to start a new strategic marketing, a …