It is important to figure out what marketing trends are here to stay and which will become a fad of the past. Here at Autumn Consulting we pride ourselves on knowing what trends are here to stay. Here are a couple trends impacting small to medium sized businesses: Sharable content and making your content social. […]
Remember back in school when you were handed a thick textbook and told to read from it to get the information needed for class? It wasn’t always the most fun then, so why are we expecting customers to enjoy it now, especially in a world leaning towards quicker and faster information. Customers are always looking […]
Company leaders in Chicago and Milwaukee rarely arrive at work and intentionally try to kill an internet or web marketing program. However, over the last 20 years of working with large and small businesses, I’ve observed three ways companies kill internet marketing programs. Skeptical or apathetic leaders. While educating senior leaders on internet marketing strategy […]
Do you love “starting” something new like trying out a new app. Sure, its simple to download, install, and begin using an app; but the “fun” can quickly die-out when you lack a plan or process for how you’ll use it. In a similar way, many of Autumn’s B2B clients are ready to start a new strategic marketing, a […]
When running a business, every owner has some sort of strategic marketing plan in place. The only question is, is it only in the owner’s head and takes a new shape after every decent idea? Or is the plan carved in stone sitting at the corner of a desk and hasn’t been changed for 20 […]
The aesthetics, great! The content, great! Spelling and punctuation, great! Is the site usable though? Usability plays a vital role in web marketing and is often overlooked in B2B as it is only seen as important for B2C. Here at Autumn Consulting, not only do we understand the importance of usability for your site, but […]
One of the most valuable steps for developing an effective b2b digital marketing strategy is interviewing and listening to our client’s sales staff. Effective sales team members typically know the issues, misconceptions and challenges facing their prospects during the buying process. So, why not leverage our firm’s web marketing strategy to support and reinforce your staff’s message […]