Twitter is a key tool for many successful social media marketing campaigns. The social media site helps companies generate business growth through qualifying prospects, engaging customers, and clarifying messages.
The Twitter hashtag makes it easier for prospects to find your content by organizing Tweets around keywords. Twitter hashtags are created by simply placing # in front of a keyword, for example #marketing. Tweeters with an interest in this keyword can then easily find content that relates to it. The benefit to you: Prospects find their way to your profile and, through it, to your website.
3 things to keep in mind with Twitter hashtags:
• Only use hashtags for one or two words per Tweet; it gets confusing and crowded otherwise.
• Use hashtags for your crucial keywords, just like you would use hyperlinks on your website
• Consider using hashtags at conferences or staff meetings to make it easy for people to ask questions or Tweet feedback.