marketing messages

Autumn Client Celebrates Safety Achievement

Autumn Consulting is proud to announce that our client, Hydro-Thermal, was named a finalist in the 71st Annual Wisconsin Safety & Health Conference and Expo. The Hydro-Thermal Safety Team and employees have worked hard to ensure that Hydro-Thermal is a safe environment. Maintaining a safe and organized workplace is a top priority in the manufacturing industry. Monitoring the …

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Think Pinterest Can't Work for Your Business? Think Again.

In a recent Autumn Consulting blog post, we discussed ways businesses can benefit from being on Pinterest. Pinterest is becoming a hugely successful web marketing tool for businesses to connect with customers, drive traffic, and increase brand awareness. However, it’s difficult for some businesses to take advantage of Pinterest’s strengths if they have a business …

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Creating and Maintaining an Effective Twitter Hashtag Strategy

Using hashtags in tweets is a fun way to categorize your tweets and make them accessible to qualified prospects throughout the entire Twitter network. However, hashtags have the ability to backfire. Other users on Twitter can use those same hashtags for purposes that contradict the meanings of your intended marketing messages.  McDonalds’ recent use of …

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