How long has it been since you’ve visited your own website? If it’s been more than a few years, you may have a need to refresh your web content. But how do you know when it is time? How can you approach the review process in a way that ensures it is a valuable use …
Clarifying Messages: Giving Your Company Website New Life Read More »
In our August 4th blog, we introduced the basics of font selection and pairing with serif and sans serif fonts. While we didn’t write the rulebook when it comes to font design, here at Autumn we are quite familiar with what works and what doesn’t. And, true to our nature, we’re going to take it …
Your Brand Identity: Choosing the Right Font, Part 2 Read More »
Many companies believe that having a quality website, blog, and social media campaign will lead to automatic visits to their site. This, however, is only true if their idea of quality also includes a strategic approach to search engine marketing. Searching the internet is the most dominant online activity. There are no greater influencers on …
Autumn Consulting is proud to announce that our client, Hydro-Thermal, was named a finalist in the 71st Annual Wisconsin Safety & Health Conference and Expo. The Hydro-Thermal Safety Team and employees have worked hard to ensure that Hydro-Thermal is a safe environment. Maintaining a safe and organized workplace is a top priority in the manufacturing industry. Monitoring the …
Marketers, whether in manufacturing, B2B marketing, or consumer marketing, spend countless hours sorting and managing their digital marketing assets…
In a recent Autumn Consulting blog post, we discussed ways businesses can benefit from being on Pinterest. Pinterest is becoming a hugely successful web marketing tool for businesses to connect with customers, drive traffic, and increase brand awareness. However, it’s difficult for some businesses to take advantage of Pinterest’s strengths if they have a business …
Think Pinterest Can't Work for Your Business? Think Again. Read More »
Love it or hate it, social media is here to stay. The benefits of integrating social media into your company’s marketing strategy is not only recommended, it’s essential to staying top of mind with customers and prospects. And while social media is an excellent way to engage with your customers, our Autumn team avoids the …
Using hashtags in tweets is a fun way to categorize your tweets and make them accessible to qualified prospects throughout the entire Twitter network. However, hashtags have the ability to backfire. Other users on Twitter can use those same hashtags for purposes that contradict the meanings of your intended marketing messages. McDonalds’ recent use of …
Creating and Maintaining an Effective Twitter Hashtag Strategy Read More »
In case you didn’t hear, the New York Giants became world champions early last week during a popular program called the Super bowl. “Popular” may be the understatement of the year, as this year’s Super Bowl was watched by 111.3 million people, beating out last year’s Super Bowl to become the most watched television show …
Starbucks, Corp. recently acquired Evolution Fresh, Inc., a West Coast juice brand, with hopes of launching a separate retail and in-store concept around juice. According to an article in the Wall Street Journal, the Seattle-based coffee giant plans “do do with juice what it has done with coffee, by turning a commodity-like product into an …