Stagnant websites lose out when it comes to impressing Google. The search giant gives preference to sites with a consistent stream of fresh material that prevents the content from becoming outdated. What qualifies as fresh content? You can take many approaches; from adding paragraphs to your existing copy or updating your marketing language to adding …
Autumn Consulting is pleased to announce the launch of the new FISC (Financial Information and Service Center) website: http://www.fisc-cccs.org/ FISC, a program of Goodwill NCW, is a keen leader and quality provider of financial services for people seeking help, counsel or direction on how to manage their finances. While FISC’s team of financial experts knew …
Good News: Revamped FISC site grows customer engagement Read More »
In the age of internet marketing, many companies are wondering how to best reallocate their dollars in order to achieve more effective and measurable marketing results. Autumn Consulting has helped many clients do just that: quit ineffective newspaper or radio ads cold-Turkey and get on board with targeted Google Ads. The biggest competitive advantage of …
Marketing, like it or not, is the tool that can make or break your business’ growth. If your marketing strategy is undefined, unorganized or unengaging for your audience, then you’re likely missing out on great opportunities to connect with qualified prospects. On the other hand, if you’re bombarding customers with emails, tweets, retweets, Facebook updates …
3 eMarketing Tips to Whet Appetites & Grow Business Read More »
In Part 1, we learned that in business there are two groups of people we market to: • People we know (Customers) • People we don’t yet know (Prospects) Part 2 explains the next step to growing a relationship, which is communication. We need to communicate with and market to people we know through tools …
Part 2: Communicate the right message with eMarketing Read More »
Improving search engine optimization is important for every business trying to reach and qualify new prospects. SEO strategies don’t just apply to websites or blogs, but also to social media channels like Twitter. A recent Wall Street Journal article states that Twitter creates a space for companies and customers to speak. So by not joining …
A series of recent Mashable articles discussed opportunities for B2B marketing on Facebook. The social networking site is often so targeted toward consumers that business-to-business marketers may feel like they will miss out on the immense web-marketing power it presents. However, there are strategies B2B marketers can use to get their share of the pie …
“Summer Time Is Pepsi Time” claims PepsiCo’s new tag line in an effort to go strong against main competitor Coca Cola. In two TV commercials, the soft drink giant shows the same Santa Claus and polar bears from last winter’s Coca Cola commercials giving up their loyalty to Coke and enjoying vacation time with Pepsi. …
Twitter is a key tool for many successful social media marketing campaigns. The social media site helps companies generate business growth through qualifying prospects, engaging customers, and clarifying messages. The Twitter hashtag makes it easier for prospects to find your content by organizing Tweets around keywords. Twitter hashtags are created by simply placing # in …
Improve Your Social Media Marketing with Twitter Hashtags Read More »
Facebook recently released its first agency-designed ad unit as an effort to help its users engage with brands. The unit allows brands to ask a question, which then appears in the ad space on users’ home pages. When someone interacts with the content, the story moves into this person’s newsfeed, where friends can see it …
Social Media Marketing – Engaging Customers on Facebook Read More »