Qualifying Prospects

5 Tips for Implementing Smart Marketing Strategies

You provide something unique; you do something different from your competitors. That is why you are in business. While you know what makes your business unique, most prospects don’t know your “unique selling proposition.” Qualified prospects need to know why they should choose your company over another. Getting that message out to them, wherever they …

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The "Virtual" Difference: What Makes Autumn Consulting Unique

The Autumn Consulting style is built on the foundation of three key concepts: open communication, collaboration, and a personal connection. We truly enjoy getting to know our clients and working as a team to get stuff done. Every business has a unique selling proposition; we want to discover what that is and how best to …

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Applying the Right Strategy to Your Web Marketing Content

What is the best way to engage customers and qualified prospects on the web? It all comes down to providing strategic content. A recent study found that the following content characteristics were the most valued by consumers: Breadth and depth of information Ease of access, understanding, and readability Originality of thinking and ideas   The …

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