search engine marketing

Tips for Effective Website Redesign in Milwaukee and Chicago

Are you considering a redesign of your website? The idea of having a new, engaging website for prospects and customers is exciting! However, a new design and look for your brand shouldn’t be the only focus in your redesign process. According to Search Engine Watch, “most designers and creative teams will use this opportunity to …

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Google Penguin 2.0 – How Google's New Search Algorithm is Changing the Rules of SEO

Google’s recent algorithm update is now in effect and many are wondering if this will positively or negatively affect their SEO efforts. The Google Penguin 2.0 update is geared towards reducing spam and removing websites that use “black hat” SEO tactics on Google’s search results. “Black hat” SEO tactics are ways some SEO professionals use …

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Listening: The Key to Great Marketing and Relationships

As a business owner, your passion is running your business. Yet, most owners call upon an IT company or technician to assist them with making “basic” website or web-related changes. Unfortunately, what should be a quick and easy experience, often turns into an extended, frustrating and sometimes costly endeavor. If you’ve ever tried to update …

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Part 1: Why a Web Marketing Content Calendar is Key for Boosting SEO

When it comes to improving your website’s search engine optimization (SEO)—moving higher on search engines like Google—you must remember: content is king. Unfortunately, this marketing truth can fall by the wayside of many business owners, especially when they find themselves competing with companies who offer their same services/products, but through an over-the-top, Goliath-type website with …

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Boost Your SEO with Fresh Content Every Month

Stagnant websites lose out when it comes to impressing Google. The search giant gives preference to sites with a consistent stream of fresh material that prevents the content from becoming outdated. What qualifies as fresh content? You can take many approaches; from adding paragraphs to your existing copy or updating your marketing language to adding …

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3 eMarketing Tips to Whet Appetites & Grow Business

Marketing, like it or not, is the tool that can make or break your business’ growth. If your marketing strategy is undefined, unorganized or unengaging for your audience, then you’re likely missing out on great opportunities to connect with qualified prospects. On the other hand, if you’re bombarding customers with emails, tweets, retweets, Facebook updates …

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