search engine optimization

Real insights for B2B businesses with Google Analytics

Google Analytics is a free tool that helps website owners understand their traffic and click-through data. It is a great service, but many companies find it hard to use Google Analytics to create better web content down the line. Autumn Consulting provides its clients with a comprehensive, quarterly Google Analytics report and attaches custom recommendations …

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Google Penguin 2.0 – How Google's New Search Algorithm is Changing the Rules of SEO

Google’s recent algorithm update is now in effect and many are wondering if this will positively or negatively affect their SEO efforts. The Google Penguin 2.0 update is geared towards reducing spam and removing websites that use “black hat” SEO tactics on Google’s search results. “Black hat” SEO tactics are ways some SEO professionals use …

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How to Optimize Your Web Content Strategy with Integrated SEO

Providing customers and prospects with a desired product or service is the purpose of all businesses. Making them aware of your product and service so you can be considered as their best solution is the next step. Google, the most popular search engine worldwide, can and should be used to your business’ advantage to engage …

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Applying the Right Strategy to Your Web Marketing Content

What is the best way to engage customers and qualified prospects on the web? It all comes down to providing strategic content. A recent study found that the following content characteristics were the most valued by consumers: Breadth and depth of information Ease of access, understanding, and readability Originality of thinking and ideas   The …

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Search Engine Marketing in Milwaukee: STIR

There are over 4 billion searches performed on Google every day. People are turning to search engines more than ever before to get answers to their questions and problems. Search engines are an indispensable tool for consumers and businesses which is why Autumn Consulting works with both B2B and B2C businesses and organizations to improve their search …

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STIR it up: Why Teaming With an Ad Agency Makes Sense

Our Autumn team recently had a chance to swap strategies and build ideas with advertising guru and President/CEO Brian Bennett and his creative team at STIR. One coffee, two waters and an office-tour later, we learned that their company philosophy is a short, one-two-three-punch concept: Create a brand disruption. Make creative noise. Stir things up. …

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