social media marketing

Planned, Purposeful, Engaging – Building a Successful Social Media Strategy

Interacting with potential customers – that is the promise of social media marketing. Yet so often companies miss out on the opportunity to engage and attract qualified prospects because they don’t know where to start or are not using social media marketing effectively. Choosing which social media platform for your web marketing can be challenging. Facebook, Twitter, Pinterest, LinkedIn, and Instagram all offer access to potential customers. …

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Why Chicago Small Business is Using FourSquare in Social Media Marketing

Social media marketing, in whatever scale you choose, is a must for Chicago small businesses. In a competitive marketplace, it doesn’t just take a website to get your voice heard. At Autumn, we’re interested in new, creative ways to use the social media platforms that have developed and continue develop as more of the world is getting connected. This week, we’re looking at FourSquare in a new light.

Should Old Acquaintance NOT Be Forgot: 2015 Web Marketing Resolutions

If your business is like 65% of other small businesses, you did not spend December putting together a detailed strategic plan, rife with goals and KPIs. You might have been busy making your final sales of the year, or simply enjoying the holidays with family and friends. Either way, we know that for many of …

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