social media

Social Media Marketing with Google+, Part 1

Companies can use the social media marketing tool, Google+,  to attract qualified prospects and engage customers. In the web marketing world, Google+ is the new hot topic. As a social media network that has an extremely active follower-base, closely following Facebook, Google+ may be a wise way to spend time building your company’s social media audience. We …

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Let’s Get Visual: How to Up Customer Engagement through Video Marketing (Part 1)

If your company is solely focused on generating mass loads of content to feed your website, pause and consider the following facts about the need for visual media: According to a recent article by Mashable – Socia Media a study reviewing the Top 10 brands featured on Facebook revealed that users were twice as likely …

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Good Look: Engaging Customers and Creating a Community

Autumn Consulting recently worked with Goodwill of North Central Wisconsin to create a new interactive feature on their website that would connect and engage Goodwill shoppers. The feature is called Good Look. Goodwill shoppers create a Good Look account, then upload a picture of themselves in their Goodwill attire. Users then write a short testimonial …

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Good Sense: How a Social Media Marketing Strategy Can Boost PR Success

Everywhere you turn, people are talking about social media and how it’s here to save the day for companies, businesses and organizations across the globe. But the truth is not having a grounded eMarketing strategy  in place to guide this tool is like buying a Lamborghini and never putting gas in the tank. A fantastic …

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