strategic content

Applying the Right Strategy to Your Web Marketing Content

What is the best way to engage customers and qualified prospects on the web? It all comes down to providing strategic content. A recent study found that the following content characteristics were the most valued by consumers: Breadth and depth of information Ease of access, understanding, and readability Originality of thinking and ideas   The …

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Search Engine Marketing Calls for Regular Updates

Search engine marketing, in Milwaukee or elsewhere, profits from the regular creation of new content. Google boosts the ranking of pages that don’t remain stagnant and keep developing. Here are a few strategies that will help you improve your search engine marketing: Update pictures on your home page. Consider using a slider to showcase your …

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