Tempur-Pedic, well known, worldwide manufacturer and distributor of mattresses, pillows and other sleep and relaxation products, is channeling one of the most successful and effective forms of marketing on their website: word of mouth.
Tempur-Pedic’s website links to their Facebook page where happy customers share their love for their new Tempur-Pedic purchase or satisfaction with previous purchases. Their Facebook page is actively maintained by posting new content and asking questions of their Facebook fans and customers two or three times a week.
In addition to customer testimonials on their Facebook page, Tempur-Pedic also displays a video on their homepage where real Tempur-Pedic mattress owners talk about their mattresses; they call this video “True Love.”
Integrative customer testimonials aren’t the only ways Tempur-Pedic makes their website exciting and engaging. They also utilize fun and informative infographics and tables that showcase the facts that set Tempur-Pedic mattresses apart from any other kind or brand.
These integrative and engaging features help make Tempur-Pedic’s web marketing strategy successful and make Tempur-Pedic “the most recommended bed in America.”
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