Your Brand Identity: Choosing the right font

Choosing-Font

Just as important as your brand’s logo is the font you choose to pair with it. It’s sends a message to your customers that is so subtle – yet, it can impact the way your audience will perceive your company.

Autumn discusses in a two-part blog how you can sharpen the look of your brand by simplifying, intensifying, and developing purpose in the fonts you choose to use. Read about the basics, then take in a little tips of the trade.

Whether you are creating a new brand image online, in print, or media – this is content you just can’t miss.

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